groovisions

Est 1993, Japan 

groovisions is a Japanese multidisciplinary design collective founded in Kyoto in 1993, known for its influential work in graphic design, motion graphics, music visuals, and branding. Originally gaining attention through stage visuals for the pop group Pizzicato Five, the studio later relocated to Tokyo in 1997 and expanded its practice across publishing, fashion, product design, advertising, and exhibition design. Led by art director Hiroshi Ito, groovisions became widely recognized for its sleek visual language, playful minimalism, and seamless blending of commercial and artistic media. Their work helped define a generation of Japanese visual culture in the 1990s and 2000s, particularly through a creative practice that included motion graphics for television, exhibition installations, editorial design, and large-scale visual identities for brands, musicians and cultural institutions.

This work from the early 2000s shows a partially empty water bottle with text on the label and the design studio mark disguised as an expiration date below the cap. The text lays out a vision of how humans exist in the universe and on the Earth, how resources are consumed and how human minds are connected. A similar work was used at the cover art for the 2002 album One Room Survival by the Shibuya-kei pop art Serani Poji, a fictional band created for the Sega Dreamcast game ROOMMANIA #203 composer Tomoko Sasaki. This parallels with work that groovisions did to develop Chappie, their long-running human-shaped graphic design program that at times has released music.